All Intellectual Property Services

A trademark uniquely identifies your products or services to potential customers. Registering a trademark federally prevents competitors of your business from stealing your business name, logo, or slogan. A registered trademark owner can take legal action against infringers in federal court, and stop others from trying to register a similar trademark that might create confusion for actual or potential. Protecting your unique name, logo, or slogan in the form of a trademark is one of the most important investments in your business.

TrademarkUnion can assist you with trademark registration from the convenience of your home or office. Just fill out a simple questionnaire and let us take care of the rest. Start your trademark registration now!

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They all protect different kinds of intellectual property from infringement by others. A trademark protects business/brand names, logos or slogans that are linked to some type of goods or services. A copyright protects original work related to art or literature. A patent protects inventions of different types. For example, if you invent a new kind of hair dryer, you would apply for a patent to protect the invention itself. You would apply for a trademark registration to protect the brand name of the hair dryer. And if you plan on airing a TV commercial to market the hair dryer, then registering a copyright would make sense.

After your application is filed, the United States Patent and Trademark Office (USPTO) assigns an attorney to examine the proposed trademark. The registration process takes around 6 months if the examining attorney finds no issue with the application. Otherwise, the process can take more than a year. If the trademark is approved, the USPTO will issue either a Certificate of Registration (if application is filed on an in-use basis) or a Notice of Allowance (if application is filed on an intent-to-use basis).

There are two main factors that determine whether an application should be approved. The first one being the similarity of existing registered trademark in a related field. Similar marks create likelihood of confusion which results in rejection. The second one being the uniqueness of your anticipated trademark in relation to your product. Marks that are “merely descriptive” are often rejected.

At TrademarkUnion, we help you navigate the process before filing your application.

You can start the registration process, but the USPTO will not officially register your trademark until you can show a proof of use of the mark in commerce. Some people get on with their business to see if it’s viable before registering the trademark while others begin the registration process to make sure their business is protected before spending time and money building it.